Sunday, October 24, 2010

How better to motivate the base

than by stating you expect your opponent to win 2 of the 3 seats up for grabs in the November by-election?

In this story in the Globe and Mail:

A Conservative source told The Canadian Press the Tories expect the Liberals to take at least two seats.

If head office (the PMO) is worried, then every true blue Harper-worshipping Conservative will be sure to get out and vote. And the Liberal supporters? Well the PMO is obviously hoping they’ll view a Liberal win as a given and not bother to vote at all. Voila - 3 Con seats!

Some pundits have actually come out asking “What were they thinking?” with that announcement. Well it’s actually pretty obvious, and quite clever in a Machiavellian sort of way. Expect to see lots more “We don’t expect to win” messaging over the next 4 weeks.

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