Thursday, May 8, 2008
Keep your hands where I can see 'em and step away from the Timbits.
In the most recent quarter ending March 30, Tim Horton’s posted a net income of $61.8 Million. Same store sales rose over the same period last year by 3.5%.
Now comes this news:
Giving a free Timbit to a baby has cost a single mother of four her job.
Nicole Lilliman, 27, was fired yesterday from her Tim Hortons job for giving one of the 16-cent blobs of fried dough to a tot.
One could argue that the reason they made $61.8 million in the first place is because they didn’t give away food. But equally one could argue that the reason same store sales grew is precisely because of people like Ms. Lilliman who make Tim’s patrons want to come back, again and again.
Whichever view one wants to take about Ms. Lilliman’s actions, if I were the CEO of Tim Horton’s I’d be much more concerned about the judgement of a management team that thought making an example over a 16-cent Timbit was worth all the negative press this story would surely get.